The Devil Wears Prada

The Devil Wears Prada have released a new video for their single ‘To The Key of Evergreen’, in anticipation of their new album ‘Transit Blues’, which is released 7th October via Rise Records.

Most of The Devil Wears Prada’s videos have tread into unusual territories, and as it tells a powerful love story that transcends time and space, the one for the band’s new song ‘To The Key of Evergreen’ is no exception.

With inspiration from Mike Hranica’s all-time favourite love story, Vladimir Nabokov’s ‘Lolita’, the ‘To The Key of Evergreen’ video follows a young man who crosses impossible barriers of dimension and time to be with his true, lost love.

The video was directed by Maria Juranic who also directed Prada’s critically-acclaimed ‘First Sight’ and ‘War’ videos, as well as Doomtree’s ‘Final Boss’. Said Hranica, “Maria was able to distil into the video the love story’s warmth and emotion that is apparent in the song’s lyrics. Even her first edit blew us out of the water.”

To support the release, TDWP – Hranica/vocals, Jeremy DePoyster/guitar, vocals, Andy Trick/bass, Kyle Sipress guitar, joined by Giuseppe Capolupo/drums and Jonathan Gering/keyboards – will kick off “The Rise Up Tour” with Memphis May Fire and Silverstein on November 29th. It will be the band’s first full UK outing since Oct 2013. Tickets are £16 except London which is £17, and are on sale now.

November 29 Norwich, – Waterfront

November 30 London, – Koko

December 1 Manchester, – Academy 2

December 2 Newcastle, – Riverside

December 3 Glasgow, – Garage

December 5 Birmingham, – Asylum

December 6 Leeds, – Stylus

December 7 Nottingham, – Rescue Rooms

December 9 Bristol, – 02 Academy 1

December 10 Southampton, -Engine Rooms